Star Footwear: Production Capacity Analysis
Basit Ali glanced at his watch. It was 3 p.m. on 17 March 2014, and only two hours were left before he would meet with CEO Amjad Raheem about production capacity analysis. Due to the excellent product quality of Star Footwear, the CEO was anticipating a significant increase in demand for one of its most famous articles, SF-119, in the next quarter. Historically, the demand for SF-119 fluctuated between 300 and 400 pairs per day. Although the existing production capacity was sufficient to fulfil the current demand of SF-119, the CEO was concerned about the future increase in demand that could be justified using current resources.
Asian Journal of Management Cases
Rafique, Raza; Shah, Zahid; and Amjad, Asim, "Star Footwear: Production Capacity Analysis" (2021). Kean Publications. 1103.