From market place to collusion detection: Case studies of gamification in education
During CHI 2011, a number of researchers attempted to define gamification (Deterding, Khaled, Nacke, and Dixon, 2011; Jacobs, 2013; Lee and Hammer, 2011). While most of these definitions have focused on the use such game elements as game mechanics, attributes, game-thinking, and many others, in non-game environments, Jacobs (2013) and Bunchball (2010) point to an additional key aspect of elements that should be prioritized: to influence player behaviors, which has been widely adopted in the business community to build customer community and loyalty, improve customer engagement, reinforce brand identity, and many others at various levels (Bunchball, 2010). Gartner pointed out that more than 50 % of businesses will use gamification as the driving mechanism to transform business operations by 2015 (Burke, 2011).
Gamification in Education and Business
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Winoto, Pinata and Tang, Tiffany Y., "From market place to collusion detection: Case studies of gamification in education" (2015). Kean Publications. 1911.