The impacts and challenges in China's clothing industry during the COVID-19 pandemic

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This chapter aims to discuss the impact of COVID-19 on China's clothing industry and find countermeasures by analysing the challenges brought by the crisis. This chapter reveals China's clothing industry's crisis and challenge and its supply chain during the COVID-19 outbreak. It analyzes the characteristics of China's current clothing supply chain and its insufficient ability to overcome the crisis. This study refers to the precedents strategies adopted by clothing enterprises in the face of difficulties, combined with the restrictions of the epidemic impact on the industry. It expounds on the effective measures that clothing enterprises could take in the crisis. During the COVID- 19 crisis, most manufacturing sectors were closed, and production across the clothing industry was greatly reduced. In addition, the supply chain of raw materials and manufactured goods are also disrupted due to logistics and trade restrictions. In particular, many domestic small and medium- sized enterprises cancel or delay orders because of insufficient capital reserves. The complexity and particularity of the clothing industry supply chain reflect the importance of supply chain management. There are few systematic papers about the impact of the COVID- 19 on China's clothing industry. Hence, this chapter hopes to provide researchers and industry representations valuable information about China's clothing industry's current situation. Finally, the chapter gives suggestions to those enterprises in the clothing industry to overcome the COVID-19 crisis.

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New Normal and New Rules in International Trade, Economics and Marketing

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