Document Type

Book

Publication Date

Spring 1-12-2026

Abstract

Everyday Entrepreneurs presents ten compelling case studies of Black business owners who navigate systemic barriers while building successful enterprises and strengthening their communities. Through authentic stories spanning outdoor adventure companies, restaurants, retail spaces, and social ventures, this textbook addresses the critical underrepresentation of Black entrepreneurs in business education and provides insights into the unique challenges and innovative strategies that define their entrepreneurial journeys.

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