Title

The Effects of Morality and Positivity on Social Entrepreneurial Intention

Authors

Jeonghwan Choi, Wenzhou-Kean University
Kihwan Kim, Kean University
Rob Marjerison, Wenzhou-Kean University
Bok Gyo Jeong, Kean University
Sookyoung Lee, Wenzhou-Kean University
Valerie Vaccaro, Kean University

Document Type

Article

Publication Date

1-1-2021

Abstract

This study investigated the dynamics of morality, positivity, and social entrepreneurial intention (SEI) of individuals. The ‘inconsistent mediation’ effects of morality and positivity were observed in relationship with SEI. The findings indicate that positive psychological capital (PsyCap) positively mediated the relationship between morality-as-cooperation (MAC) and SEI, β =.391, SE =.103, p <.001, while the direct effect of MAC on SEI was negative, β = −.174, SE =.092, p =.032. These findings can contribute to the literature on social entrepreneurial intention.

Publication Title

Journal of Social Entrepreneurship

DOI

10.1080/19420676.2021.1942960

Recommended Citation

Choi, Jeonghwan; Kim, Kihwan; Marjerison, Rob; Jeong, Bok Gyo; Lee, Sookyoung; and Vaccaro, Valerie, "The Effects of Morality and Positivity on Social Entrepreneurial Intention" (2021). Kean Publications. 1074.
https://digitalcommons.kean.edu/keanpublications/1074