The role of exogenous factors in technology acceptance: The case of object-oriented technology

Authors

Sang M. Lee, College of Business
Injai Kim, Dongguk University, Seoul
Shanggeun Rhee, Kean University
Silvana Trimi, College of Business

Document Type

Article

Publication Date

1-1-2006

Abstract

In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable. © 2005 Elsevier B.V. All rights reserved.

Publication Title

Information and Management

First Page Number

469

Last Page Number

480

DOI

10.1016/j.im.2005.11.004

Recommended Citation

Lee, Sang M.; Kim, Injai; Rhee, Shanggeun; and Trimi, Silvana, "The role of exogenous factors in technology acceptance: The case of object-oriented technology" (2006). Kean Publications. 2591.
https://digitalcommons.kean.edu/keanpublications/2591