The role of exogenous factors in technology acceptance: The case of object-oriented technology
In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable. © 2005 Elsevier B.V. All rights reserved.
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Lee, Sang M.; Kim, Injai; Rhee, Shanggeun; and Trimi, Silvana, "The role of exogenous factors in technology acceptance: The case of object-oriented technology" (2006). Kean Publications. 2591.