For True Success, Exceed Expectations

Authors

Bruce Myers, Kean University

Document Type

Article

Publication Date

10-6-2003

Abstract

The importance of customer satisfaction in business policy for printers is discussed. The various aspects of Kano Model of customer satisfaction, developed by Dr. Noriaki Kano, are presented. The model describes performance attributes, which when expressed as customer needs, add to customer satisfaction.

Publication Title

Printing News

First Page Number

11

Recommended Citation

Myers, Bruce, "For True Success, Exceed Expectations" (2003). Kean Publications. 2673.
https://digitalcommons.kean.edu/keanpublications/2673