Effectiveness of food traceability system: Chinese consumer food purchase intention during the pandemic

Document Type

Article

Publication Date

1-1-2023

Abstract

During the COVID-19 pandemic, food safety scandals were common issues. This situation resulted in the rapid development of food traceability systems (FTS), which create transparency in tracking food products from manufacturing to consumption. So, this study empirically tests the elements of FTS by integrating the information system success model (ISSM) of DeLone and McLane on Chinese consumers’ intention to purchase food using an FTS during a pandemic outbreak. Also, this study shows the significant mediating effect of perceived value, perceived safety, and perceived health benefits between the quality perspective of ISSM and purchase intention (PUI) as the dependent variable. This study provides insights for the further development of food traceability technologies.

Publication Title

International Journal of Electronic Finance

First Page Number

1

Last Page Number

17

DOI

10.1504/IJEF.2023.10048535

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