Effectiveness of food traceability system: Chinese consumer food purchase intention during the pandemic
During the COVID-19 pandemic, food safety scandals were common issues. This situation resulted in the rapid development of food traceability systems (FTS), which create transparency in tracking food products from manufacturing to consumption. So, this study empirically tests the elements of FTS by integrating the information system success model (ISSM) of DeLone and McLane on Chinese consumers’ intention to purchase food using an FTS during a pandemic outbreak. Also, this study shows the significant mediating effect of perceived value, perceived safety, and perceived health benefits between the quality perspective of ISSM and purchase intention (PUI) as the dependent variable. This study provides insights for the further development of food traceability technologies.
International Journal of Electronic Finance
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Chiu, Candy Lim; Li, Manqi; and Chiu, Jason Lim, "Effectiveness of food traceability system: Chinese consumer food purchase intention during the pandemic" (2023). Kean Publications. 438.